Marketing and communications plans help companies determine a course of action to spread messages to customers, partners or the industry. Marketing efforts increase revenue, brand or product awareness ...

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Many nonprofits struggle with overwhelming challenges: lack of money, lack of employees, lack of volunteers, lack of name recognition and lack of direction. What most nonprofits don’t realize is that ...

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

The best marketing strategy in the world will fail if you are unable to get the right message to your potential customers at the right place and the right time. “No matter how great your product or ...

“Fail to Plan, Plan to Fail” has been said time and time again. As we approach the most common planning season for those on a fiscal calendar year, there are some fundamental mistakes that can be ...

Do not overlook the importance of words in the effort to create brand awareness and build a brand reputation. How you express yourself is a critical part of your communication plan. I regularly drive ...

“I need a brochure” is something marketers often hear from their clients. This tactical request can be easily fulfilled by any capable writer and graphic designer. But, is it really what the client ...

Just knowing how to use Facebook or Twitter to promote a product or service isn't enough, experts say. Agencies today are looking not just for digital marketing experience but also knowledge in how ...