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Levi's and Amazon are entering a new chapter in their relationship. This week in Germany the denim giant launched the Levi's Jeans Fit Guide powered by Amazon's Alexa technology. Through an ...

Image courtesy Levi Strauss & Co. Levi Strauss & Co. has introduced a Levi’s Jeans Fit Guide on Amazon Alexa, part of the apparel company’s move toward becoming a DTC-first brand. The feature, ...

Levi’s iconic 501 style is expanding with a long-awaited launch now in stores and online. If you’ve been struggling with a back gap, as it’s colloquially dubbed, the new 501 Curve Jeans are here, and ...

Levi Strauss & Co., San Francisco's venerable jeans giant, has given its famed line of 501 jeans a face-lift, or more accurately a leg-lift, updating the hip-hugging rock 'n' roll classic with wider ...

Shopping for jeans often inspires a level of dread usually reserved for trying on swimsuits—which is a little strange, when you think about it. After all, you’re not forced to strip down to basically ...

Levi Strauss & Co (LS&Co) took to LinkedIn to announce the launch of its latest fit and sizing online shopping pilots. The ‘See It In My Size’ feature allows customers to better relate to who is ...