The technology, called AIDA, has cost the snacking giant more than $40 million so far, but the opportunity to produce ads ...

STAFF REPORTER STAFF REPORTERLe Club Marketing Avis+, the pan-regional marketing community developed by PVRM (Plus Value Research and Marketing), has formally joined the African Marketing ...

The first major work from bespoke Publicis unit KDPOne looks to reset the coffee brand ahead of parent Keurig Dr Pepper’s ...

I lost my mom. I cried so much watching this ad.’ The emotional reaction to the new Jacquemus campaign for the Le Valérie bag is massive.

He also guided the evolution of the property’s marketing technology, launching Pala’s guest-facing digital platforms, including its mobile app. Earlier in his career, Mr. Le Duff held a range of ...

Two AAM Marketing Hall of Famers — August Aquila of Aquila Global Advisors and Kristen Lewis of EisnerAmper — examine the rise of marketing as a professional function in accounting firm, and then look ...

Far-right French leader Marine Le Pen was handed a four-year prison sentence and banned from holding public office for five years by a French court Monday, in what could be the biggest setback for her ...

GLOUCESTER COUNTY — Gloucester County recently announced that native Hunter LeClair was named its new Tourism, Marketing & Events Manager for the county’s Parks, Recreation & Tourism Department.

Today, companies must navigate a new kind of communication landscape: the “echoverse.” This new terrain is defined by a complex web of feedback loops and reverberations that are created by consumers, ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...