A roundtable of SEO’s most trusted voices explains how LLMs really surface brands, why shortcuts fail, and what's working now ...

The legacy web company still commands staggering internet mindshare as it pivots into the AI age with an AI search engine of ...

Yahoo! Scout is Yahoo's come back to search, using AI, its massive network and data to give you a more fun AI search ...

Microsoft AI (MAI) has named Andréa Mallard as chief marketing officer (CMO). The exec, who left Pinterest in January after ...

Large language models often lie and cheat. We can’t stop that—but we can make them own up. OpenAI is testing another new way to expose the complicated processes at work inside large language models.

There’s been a lot of talk of an AI bubble lately, especially regarding circular funding involving companies like OpenAI and Anthropic—but Clem Delangue, CEO of machine-learning resources hub Hugging ...

Hugging Face co-founder and CEO Clem Delangue says we’re not in an AI bubble, but an “LLM bubble” — and it may be poised to pop. At an Axios event on Tuesday, the entrepreneur behind the popular AI ...

The experimental model won't compete with the biggest and best, but it could tell us why they behave in weird ways—and how trustworthy they really are. ChatGPT maker OpenAI has built an experimental ...

A team of researchers at the AI evaluation company Andon Labs put a large language model in charge of controlling a robot vacuum. It didn’t take long for the LLM to experience a full meltdown straight ...