Kraft Heinz plans to lean on marketing and innovation to drive sales and restore volumes but 2025 is set to be another year of depressed growth. CEO Carlos Abrams-Rivera described those two inputs as “key enablers of our growth” for the new fiscal year after reporting a 2.

Key Takeaways Kraft Heinz shares fell more than 3% Wednesday as the food giant reported fourth-quarter sales and issued 2025 guidance that missed analysts' estimates.Kraft Heinz blamed "continued shifts in consumer behavior due to economic uncertainty" and a decline in its Lunchables-branded foods for its weak sales.

The company said it’s “committed to making the necessary investments to drive top-line improvement, while remaining disciplined.”