Rick Maynard, spokesperson for KFC, shares the brand’s social media strategy. PROMO: How did KFC attract its social media followers? MAYNARD: It’s been really organic. We launched both of these pages ...

Chicken-centric fast food chain KFC has outlined its plans to get social media engaged with the Colonel. This will see hundreds of gift vouchers doled out to fans and followers on Twitter and ...

Speaking at Channel 4’s ‘Gen Z: Trends, Truth and Trust’ event today (8 May), KFC UK and Ireland head of brand and retail Leo Sloley discussed how previously the business took a “broadcast” approach ...

Its influencer strategy has also helped. KFC has adjusted its marketing strategy more toward social media and streaming services and has recruited collaborators like Deion Sanders, Jack Harlow ...

Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and ...

This paper is part of the China social branding report that seeks to understand the firewalled country through the lens of the biggest brands operating in the market; this iteration looks at KFC, the ...