Rick Maynard, spokesperson for KFC, shares the brand’s social media strategy. PROMO: How did KFC attract its social media followers? MAYNARD: It’s been really organic. We launched both of these pages ...

Chicken-centric fast food chain KFC has outlined its plans to get social media engaged with the Colonel. This will see hundreds of gift vouchers doled out to fans and followers on Twitter and ...

Speaking at Channel 4’s ‘Gen Z: Trends, Truth and Trust’ event today (8 May), KFC UK and Ireland head of brand and retail Leo Sloley discussed how previously the business took a “broadcast” approach ...

Its influencer strategy has also helped. KFC has adjusted its marketing strategy more toward social media and streaming services and has recruited collaborators like Deion Sanders, Jack Harlow ...

This is where marketers, PR companies or brand reputation specialist as part of a crisis management team comes in, to come up with strategies ... KFC; almost shutting down the social media networks.

This paper is part of the China social branding report that seeks to understand the firewalled country through the lens of the biggest brands operating in the market; this iteration looks at KFC, the ...

In the KFC commercial ... One of the social media users commented, “Low-effort advertising is the new high-marketing strategy ...

Wavemaker is handling the media buy. “To ensure our digital OOH and social media ... day is an important strategy for growth, he says. Extending their summer hours represents a strategic move to ...