Fare hikes anticipated on Metra, Pace and the CTA are off the menu for 2026 following passage of a transit rescue bill, officials said Tuesday. “For 2026, transit riders and frontline employees can ...

Abstract: This paper proposes a novel reconfigurable intelligent surface (RIS)-aided integrated communication and positioning design for orthogonal frequency division multiplexing systems in indoor ...

ABSTRACT: This study is based on the research framework of Integrated Marketing Communication (IMC) theory and takes Luckin Coffee, one of the successful marketing cases of coffee brands in the ...

Marketing communications is undergoing a fundamental transformation, driven by the rapid integration of AI. Over my 25-year career, spanning roles at global banking, financial services and now higher ...

ABSTRACT: The present research identifies and explores how Apple Inc. made efficient use of social media marketing tactics in creating a buzz around the release of the new iPhone 15 using leading ...

Integrated marketing communication is an important part of any businesses day to day operations. It is important to have an idea of your overall IMC strategy, so that you know what you want your team ...

When developing your integrated marketing communication strategy it is important for a business to know the IMC planning process they should be going through. Here we go through the overall IMC ...

Marketing has transformed dramatically over the past decade. Back then, you'd place an ad in the newspaper, maybe sponsor a radio segment, and call it a day. Today, brands now connect with audiences ...

Offering incredibly high temperatures, crushing pressure, and a thick mix of carbon dioxide and sulfuric acid, the atmosphere on Venus is deadly to human beings, several times over – but China has ...

Integrated Sensing and Communications (ISAC) is shaping up to be a foundational capability in 6G, and it’s already gaining traction in pre-standardization research efforts. Within 3GPP, ISAC is under ...