Apple abruptly removed a controversial ad over the weekend, but it doesn't top Apple's biggest advertising fumble.

IBM on Thursday announced it had suspended advertising on Elon Musk’s X, the platform formerly known as Twitter, after an ad for the computing giant appeared alongside pro-Nazi content.

In 1983, in a presentation about the Mac, Jobs introduced the ad to a cheering audience of Apple employees: "... It is now 1984. It appears IBM wants it all.

Apple's 1984 adApple's iconic 1984 Super Bowl ad serves as a key symbol of IBM's power in the mid-1980s. For roughly three decades, IBM had been the dominant supplier of computer technology to ...

But Apple didn’t win against IBM right away, and there’s a reason why people remember the “1984” ad, the “Think Different” campaign, and many others before they remember this one.

That suggests Apple won’t run off and do a similar deal next week with Hewlett-Packard. More significantly, IBM, at least for now, is throwing all its chips in with Apple—apparently at the ...

This week marks the 30th anniversary of Apple's classic "1984" Super Bowl ad, and a tweet sent by one of the ad's creators seems to hint that Apple may have something planned for this year's NFL ...

This ad was meant as a subtle jab at Apple's then-rival IBM, but there's a lot of symbolism to unpack in it. The actual Macintosh 128K isn't even shown. Of course, an advertising stumble doesn't ...