In a new campaign, ‘Expensive Sh*t’, Huggies Little Snugglers attempted to protect nearly half a million dollars’ worth of luxury goods from the ultimate baby blowout disaster. On 12 March at 9 a.m.

Following yesterday’s teaser published here on CB, Huggies, in collaboration with McCann New Zealand and McCann New York, has launched its audacious new campaign, ‘Expensive Sh*t’. The campaign puts ...

Blowouts are every parent’s worst-case scenario. They don’t just ruin outfits – they ruin car seats, couches, strollers, and confidence. The fear of “what if it leaks?” quietly dictates where parents ...

Huggies is putting its “blowout protection” to the ultimate test in a new campaign from McCann titled ‘Expensive Sh*t.’ The stunt leans into one of parenting’s most universal anxieties: the baby ...