A company dumps toxic chemicals into a river to save money. Around the same time, a major storm strikes and causes damage to that same company. Is it just a coincidence? According to new research from ...

The fashion industry faces significant challenges due to its linear systems and environmental impact. As sustainability gains priority among consumers, especially Generations Y and Z, the industry is ...

There are growing signs that President Trump’s levies are filtering through to consumer prices, as companies exhaust options for keeping them stable. By Sydney Ember Companies are starting to shift ...

Circana is reporting that U.S. consumers are facing much more than just tariffs influencing their retail activity. In addition to tariff concerns, the pressure of rising debt, extreme weather, and ...

On a recent late winter day in the historic district of Park Slope, Brooklyn, a handful of cars neatly parallel parked along one of the neighborhood’s brownstone-lined side streets bore a conspicuous ...

The Hershey Company’s HSY stock has taken a hit recently, with a 11.8% drop over the past three months compared with the industry’s decline of 9.3%. The iconic chocolate maker is facing an ...

ABSTRACT: This research examines the realm of Femvertising among Generation Z in the Egyptian context. The research explores three pivotal theories of consumer behavior: The theory of self-concept, ...

Over the past few years, marketers have taken note of some significant changes in how consumers behave when making purchasing decisions. These shifts, driven by factors such as technological advances ...