Twitch has chewed up brands before, but Elf somehow made beauty feel native to the platform. While most non-gaming advertisers treat Twitch like another media buy, Elf treated it like a neighborhood ...

It may look like an electric van, but Mercedes-Benz claims ELF is much more than just any ordinary vehicle. It’s “a symbol of a bold new era in charging,” the luxury brand said on Thursday. The ...

Officials hope the pause will shed light on whether horse poop is to blame for water quality issues in the area. Anyone can view a sampling of recent comments, but you must be a Times subscriber to ...

Brian Robert Boulay does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations ...

When a scientist started fixing backward-facing cameras to the bellies of seabirds called Streaked Shearwaters in a breeding colony in Japan, he had pure intentions: he wanted to observe the birds’ ...

Aug 6 (Reuters) - Elf Beauty (ELF.N), opens new tab said on Wednesday it expects a smaller core profit margin for the first half of fiscal 2026 due to higher tariff costs, clouding gains from an ...

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations. Elf ...

Elf Beauty’s $1 billion acquisition of Hailey Bieber’s beauty brand Rhode rocked the industry this year. It also established Elf — once known for its viral dupes and drugstore products starting at $1— ...

Move over, Marie Kondo, there’s a new approach to decluttering that’s taking over social media. It’s a little juvenile, and more than a little gross, but it’s sparking joy for people who are ...

Maricopa County Attorney Rachel Mitchell received a package containing a suspicious brown substance. A U.S. postal inspector linked the package to a prank website specializing in sending "fake poop" ...

sugar-coated Cheetos puffs in a baking pan - Christopher Gaston/Instagram I like to think of myself as an adventurous eater, but we all have our food triggers and mine is foods referencing any stage ...

As families across the U.S. settle in to celebrate the festive season, many will be gathering around TV screens to rewatch classic Christmas-themed movies—and popular comedy Elf is sure to be on many ...