Genpact is transitioning from a legacy BPO provider to a digital transformation partner, with ATS driving higher-quality, ...

Now into our second season of B&T’s CMOs To Watch, presented by Zenith, Bancroft joins the ranks of visionary marketing ...

Net Income -- RMB 318 million for the quarter, representing RMB 3.65 per ADR share or USD 0.51 per ADR share, and a 12% decrease from the preceding quarter. Net Margin -- Slipped to 20% from 22% in ...

Mix 2 tablespoons freshly squeezed lemon juice into the cooled Jell-O, then add it to the whipped evaporated milk, and gently ...

With wedding season underway, jewellery brands boost marketing budgets 20–40% to capitalise on high-intent buying and stay ...

Most senior marketers across Australia and New Zealand are investing heavily in BTL activity but remain unsure how to measure its impact, according to new research.The announcement:Marketers across ...

Brand activations are hardest to measure according to marketers, regardless of how many freebies are handed out.

Cristin Liberatore, senior director of strategy for IQVIA Digital, sparked a lively discussion by asking participants how the FDA’s tightening policy landscape and the surge in state-level data ...

ZenZebra curates physical retail BreakSpots in high-density captive environments to offer consumers an opportunity to touch, try and feel the products before making a purchase ...

PETALING JAYA: With close to 600 candidates in the Sabah polls, micro-level and digital campaigning will be among the key strategies that could prove decisive in attracting voters’ support, say ...

Zambuki, a digital marketing agency serving contractors and local service companies, has expanded its service offerings with an enhanced platform designed to improve search visibility for businesses ...