New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app marketers measure success, ...

With mass outpacing prestige sales for the first time in years, budget-friendly beauty has not only become aspirational, it's ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

A marketing budget is important for helping you proactively shift the emphasis of your promotional efforts to low-cost methods, such as social media or in-store promotions, during slow periods.

Discover how small businesses can outperform competitors with massive budgets using free marketing tools, community ...

Roughly 300 million Americans use social media, and over half of American adults get some form of news update from these ...

A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company revenue compared to the year before. With budgets stagnant, CMOs are seeking productivity gains ...

CMOs report that their marketing budgets for 2025 remain flat at 7.7% of overall company revenue, according to a survey by Gartner, Inc. This is consistent with last year when marketing budgets ...

Paid media continues to dominate marketing spend, accounting for 30.6% of marketing budgets or 2.4% of company revenue. However, media price inflation means CMOs are getting less bang per buck.

Marketing accounts for 30.6% of budgets or 2.4% of company revenue. Gartner’s study, released Monday, surveyed 402 CMOs from companies in North America, the U.K. and Europe in February.

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...