New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app marketers measure success, ...

A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company revenue compared to the year before. With budgets stagnant, CMOs are seeking productivity gains ...

A marketing budget is important for helping you proactively shift the emphasis of your promotional efforts to low-cost methods, such as social media or in-store promotions, during slow periods.

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Influencer marketing gains ground as global ad budgets tighten Fitness influencer Ashton Hall's viral morning routine boosted sales for Saratoga Spring Water, showcasing the power of unpaid ...

Info-tech Influencer marketing gains ground as global ad budgets tighten Global influencer marketing industry projected to grow 36% between 2024 and 2025 to reach $33 billion By Bloomberg ...

Marketers having to justify their budgets is nothing new, but macroeconomic anxiety is making the stakes feel higher. According to the IAB, 94% of US advertisers are worried about tariffs, and 45% ...

Ads & Advocacy: High-Impact Marketing for Budget-Conscious Nonprofits Smart Strategies to Help Nonprofits Maximize Impact on a Budget By Anna Minnes June 17, 20253:08 PM ...

Over four in five (82%) agreed budgets are under heavier scrutiny than 12 months ago. This feeling of heightened scrutiny comes amid rising uncertainty, with a staggering 93% of respondents stating ...

Content marketing in 2025 isn't about investing more money, but rather investing resources better. The key is optimizing your budget. Content marketing has evolved from a low-cost tactic to an ...

Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011 (that's the same proportion as in 2010), according to a study ...