Coldplay frontman Chris Martin is joining in on the viral kiss cam couple moment. On Saturday, during the first concert since the now-infamous video was taken, Martin jokingly warned the audience that the fan cam was about to begin filming.

LONDON (AP) — A routine moment of crowdwork at a Coldplay concert went viral last week when a couple tried to avoid the spotlight after they were caught hugging on the jumbotron. Internet sleuths quickly figured out that they were the CEO and chief people officer of a little-known tech company called Astronomer.

After that awkward viral kiss cam moment caused real-world fallout, Coldplay made a quiet but telling change to how they run their shows

The employer of a CEO reportedly seen in a viral "kiss cam" moment at a recent Coldplay concert says it is launching an investigation into the incident. Astronomer, a New York City-based data company, said in a statement Friday that a "formal investigation" has been launched by its board of directors.

The Phillie Phanatic jumped in on the mockery of now former tech CEO Andy Byron this weekend when the Phillies took on the Angels.

In a video posted to social media from Saturday's concert, singer Chris Martin didn't directly address the moment that circulated widely online.

Well, something of the sort occurred at the Coldplay concert at Gillette Stadium Wednesday night and “awkward” doesn’t begin to describe the moment.

There were only two people arrested and no other ejections at Coldplay's concert at Camp Randall Stadium in Madison.