Cadillac F1 Team has hired Excel Sports Management to become its agency of record, moving to an exclusive model after ...

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big ...

Meta raided fashion. Equinox raided medicine. Rivian raided hospitality. The smartest brands of 2026 quit their own category.

A content creator and an IP attorney break down the church’s lawsuit against “Mormon Stories” and the reality of brand ...

The first version of the logo introduced the now-familiar portrait of Debbie, based on the illustrated version of her ...

Smart revealed its #2 concept ahead of the Beijing auto show, previewing a production model that will be the successor to the ...

Focused on User Experience, Shaping the Next-Gen In-Car Interaction Systems CALIFORNIA, CA, UNITED STATES, April 22, ...

Which car brand will earn its wings?

Chevrolet has just debuted a new logo on a car that won't be sold in America. The 2027 Chevrolet Sonic is a South American ...

A winged badge dispute pits Aston Martin against Geely, even as the latter holds a significant stake in the British automaker ...

Unfortunately, that’s how things have gone for Aston Martin and Zhejiang Geely Holding Group, who owns 18% of the famed ...

Geely owns a 17-percent stake in Aston Martin, but that didn't stop the British brand from suing its part-owner.