If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

The right approach must consider both of these elements as key to sustainable growth and customer satisfaction.

Learn why brand value matters, how it impacts trust, loyalty, and growth, and tips to build and sustain brand success.

Explore essential strategies for crafting a standout brand name, including construction methods, naming approaches, and key ...

Wells Fargo calculated the cost of a Thanksgiving meal for ten people. In two separate analyses, experts focus on the cost of ...

We wanted to get the message out that we are a brand you can trust even Boar’s Head has squandered that to some degree,” said ...

Unilever is exploring the sale of some of its Dutch food brands, three sources with knowledge of the process said, as part of ...

The blunt reality is: Too much ego and sentimentality exists in modern travel marketing. Sticking to the old way of doing ...

The luxury group said it is taking steps to cut costs and reduce inventory as part of a new plan to revitalize the brand.

CANTON, Ohio - CANTON, Ohio – A Stark County judge has dismissed a fraud lawsuit filed by the former owner of Primal Life ...

Harjeet Kohli, Joint Managing Director of Bharti Enterprises stated, “Leveraging significant synergies on the back of a ...

Unilever has lined up ABN Amro to conduct a sale of some of the Dutch food brands, including Unox soups and Conimex ...