Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

By crafting a branding strategy that will appeal to Zoomers, you’re setting up your brand for success as a new generation comes to the fore.

In today’s consumers, a brand has developed beyond only logos and slogans because it is hard to visualize branding activities ...

With the rise in sound-on social platforms, streaming, podcasting and more, the world of communications has never been more ...

Imagine flawlessly orchestrating your brand's message across every platform. Insights from a business owner and a CEO will ...

Chase's Manhattan Design System is a composition-based approach to component design enabling teams ultimate flexibility.

By investing time and resources into strengthening your brand before entering fundraising mode, you're laying the groundwork ...

If you're brand-new to logo design (or you need a simple logo fast ... We also check how powerful additional tools are for users. For example, many logo maker apps offer automated logo generation.

Distinctive brand assets are a powerful weapon, but assuming everyone knows your assets as well as you do might be impacting ...

An exclusive interview with Stijn Oyen, the new boss of Design Hotels, which is a Marriott consultancy for boutique hoteliers.

Kapsis was in a student co-op program for GM Holden in Australia from 2009 to 2012. She then ran a small business called The ...

Audi is introducing a new car brand specifically for the Chinese market, simply named "AUDI" in capital letters. Built on ...