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Starting July 28, Target will stop matching prices from Amazon and Walmart after 12 years. Here's why they're doing it.

Prime Day is now an industry-wide retail showdown—and Amazon’s biggest rivals, led by Walmart, are gaining ground both online and in stores.

Target is ending a price matching policy that for 12 years allowed customers to request a price match if they found an identical item with a lower cost at competitors Amazon or Walmart.

Target will stop matching prices of Walmart, Amazon originally appeared on Bring Me The News. Target will stop price matching ...

To get a price match at Target, you'll need to show the employee at checkout that the item is cheaper on the Target website.

To get a price match at Target, you'll need to show the employee at checkout that the item is cheaper on the Target website.

Target is ending its price match policy with Amazon and Walmart on July 28, 2025, but will still match its own store and ...

Target is ending its guarantee to price match Amazon and Walmart on July 28. A spokesperson for the retailer confirmed the policy change to USA TODAY. Beginning July 28, Target will only match its own ...