Snap, parent of Snapchat, has acquired spatial augmented reality company Illumix in a bid to boost its AR efforts.

Alarm ripples after May 20, 2026, as internal moves reshape Meta’s augmented reality work. The timing matters because the ...

Augmented reality (AR) has a rich history that dates back to 1968 when Ivan Sutherland and Bob Sproull introduced one of the inaugural AR headsets. This device projected graphical data via a heads-up ...

An £11m entertainment complex featuring bowling lanes, laser tag and virtual reality attractions is preparing to open. Mega City, a new 55,000 sq ft leisure venue on Slough High Street, is expected by ...

AR vs VR comparison highlights two rapidly evolving immersive technologies shaping how people interact with digital content. Augmented reality vs virtual reality differs mainly in how each system ...

Snap has announced a new partnership between its AR-glasses-focused subsidiary, Specs, and chipmaker Qualcomm, as the company revs up for the release of its wearable later this year. The Snapchat ...

The youngest female CEO of a £100 million turnover business is a woman on a mission - to diversify the tech talent pool in ...

For bringing truly immersive sports and entertainment to venues around the country Cosm operates immersive “shared reality” venues that, thanks to 87-foot diameters, 12K+ resolution LED domes, and ...

Snap on Wednesday said its unit working on the development of augmented reality glasses is now housed under a wholly owned subsidiary named Specs Inc. The company said the subsidiary will provide ...

First, let’s be clear about what augmented reality (AR) actually is, since the term has been bandied about for years, along with its kissing cousin, virtual reality (VR). AR is technology that ...

Now, Shoei has just turned up with the GT-Air 3 Smart, the world’s first to feature fully integrated augmented reality. To do so, it partnered with the France's EyeLights – the same company that ...