Marketing your products or services was once easier in many ways — you relied on word of mouth, sold door to door, or used a catalog. However, this also meant your reach was limited. Today, although ...

A well-rounded marketing strategy identifies a target audience, creates brand recognition, and helps your business continue to grow and acquire new customers. The seven Ps, also known as the marketing ...

Marketing can be defined as the means to communicate value to customers or, more formally, as “the science of satisfying consumers’ needs profitably,” according to one of my former Harvard University ...

Many of us likely remember the classic “4 Ps” of the marketing mix: Product, Place, Price, and Promotion. These concepts have been understood in various ways over time. Is it time to completely move ...

Every business leader knows that continued success in ever-changing markets requires the right development, integration and execution of strategies. There are 4 Ps of marketing, which are considered ...

Hi, my name is Heddi. I'm the big cheese founder of travel gift card, Mytab.co, it is a .co. It is not a .com. This is Muppet. I love her. Today, we're talking about the six Ps in marketing, no such ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...