For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

Close to 70% of marketers report using AI in some fashion. Virtual influencers are also playing an increasingly important ...

With more middle-income consumers stretched thin, fast-casual players are stepping up their deals and discounts in this ...

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

The digital age has been around since the 1980s, when we first had access to a personal computer or started to use a computer at work. The internet came along in the 1990s. The 2000s brought smart ...

Pierre Cardin, Angola, Marketing Strategy, Cosmetic Industry, Localization, Consumer Behavior, 7Ps, Digital Marketing Share and Cite: Nolatu, F.A.J. (2025) Research on Optimization of Marketing ...

The Kansas City Royals believe in second chances. Jonathan India's first season with the Royals was borderline catastrophic, his worst out of five years in the ...

Here are 10 of the best guerrilla marketing examples from real life that will encourage you to become innovative and savvy while promoting goods. There is a problem for people in marketing now. Our ...

The marketing world is evolving faster than ever, with brands under pressure to deliver growth, creativity, and measurable results across multiple channels. Agencies that once focused on a single ...

Marketing can feel like a bloody maze. One minute, you're pouring money into Facebook ads; the next, you're told TikTok is the holy grail. It's enough to make your head spin. But here's the truth: ...

Trying to make your emails actually get opened and lead to something? It’s a common struggle. You put in the work, but sometimes it feels like your messages just disappear into the void. That’s where ...