Is a lack of oversight over the 4ps – beyond just promotion – holding back marketers’ careers? Only a third (34.1%) of the more than 3,500 marketers responding to Marketing Week’s 2025 Career & Salary ...

Influence over the 4Ps is sometimes more of a normative concept than it is a realistic one for marketers. The full marketing mix consists of promotion, price, product and place. But quite often, ...

CMOs who want their efforts to contribute to their organization’s growth would benefit from embracing how the 4Ps can inform their strategies. This is the third in a series from Quatical’s Marc ...

Consumers are more empowered than ever before. They have more choices available to them, more options, and more alternatives. Thanks to technological advances and the growth of the Internet, and more ...

Coming into business school I already knew I wanted to do a career transition from industrial engineering to brand management. I completed my marketing concentration six months into the program, ...

We all know the story — a lead finds your website, explores your marketing materials and requests follow-up for your sales team in order to learn more about how your offerings could help them. But we ...

It’s a long-standing military truism that, "generals always fight the last war." The same goes for marketers. I urge you to break that mold. In the 21st century marketplace, goods are commoditized.