Organizers usually strip naming rights from host venues. Los Angeles is pioneering a new business model for the 2028 Games.
These new members raise the prospect of LA28 strengthening communications with, and support from, the White House.
The new additions include big donors, former House Speaker Kevin McCarthy and White House Chief of Staff Reince Priebus.
The Intuit Dome will be called just that for the Los Angeles Olympics, after organizers struck a deal with the makers of tax ...
Learn how Los Angeles is generating revenue for the 2028 Olympics by striking deals with companies to retain their naming ...
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