Apple TV+ drops plus in 'vibrant' rebrand

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Apple TV+ Rebrands to Apple TV, Ditching the Plus Sign for ‘Vibrant New Identity’
Formerly known as Apple TV+, Apple’s paid streaming service launched in November 2019 with “The Morning Show” and a slew of other originals starring A-list talent as its starting lineup, amid the standalone streaming service wars between Disney, Paramount, HBO, Netflix, Amazon and more.

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Apple TV+ just changed its name for ‘a vibrant new identity’ through ... subtraction
Apple TV+ drops the plus in 'vibrant' rebrand

Leaker Confirms 10 Apple Products Launching In Coming Months

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Apple TV 2025: The BIGGEST Leak Before Launch
The Apple TV 2025 is rumored to include HDMI pass-through functionality, a feature that simplifies home theater setups by reducing the need for additional cables and switches. This capability could make it easier to integrate the device with other media systems, positioning it as a central hub for all your entertainment needs.

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Apple might launch new iPad Pro, Vision Pro, and more this week
Leaker Confirms 10 Apple Products Launching In The Coming Months

Apple to Open iPhone Air Preorders in China

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Apple to Open iPhone Air Preorders in China on Oct. 17
Apple Inc. is bringing its superthin iPhone Air to China after a pause that allowed local carriers to prepare for the eSIM-only device.

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iPhone Air to begin pre-order in China after telecom operators approved for eSIM services
iPhone Air Finally Set To Arrive In China

Google Maps vs Waze vs Apple Maps: Which is best?

Comprehensive analysis of Google Maps, Waze and Apple Maps examines usability, routing accuracy, data handling and features ...

Apple Expected to Announce These Two to Three Products 'This Week'

Apple plans to announce new products "this week," according to Bloomberg's Mark Gurman. Apple's "Mac Your Calendars" ...

The first products with Apple's M5 chip could make their debut this week

We may only be a few days away from the big reveal of Apple's latest chips. According to Bloomberg 's Mark Gurman, Apple is ...
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Apple's Next Set of Products Could Arrive This Week: Here's What to Expect

Unlike last month's in-person event at Apple Park, the upcoming announcements will be made online. They will mainly circle around Apple's latest M5 series processors, with the iPad Pro and the Vision ...

M5 Power, Vision Pro 2, and New iPads: Apple October Hardware Event Rumors

Discover Apple’s October 2025 event rumors, including the M5 iPad Pro, Vision Pro 2, and more groundbreaking innovations.

‘F1: The Movie' Is Finally Coming to Streaming, but Don't Count on Other Apple TV Movies to Wait as Long

Joseph Kosinski's racing film with Brad Pitt has quietly done stellar box office, but the studio appears to have lost ...

Brad Pitt’s ‘F1’ Sets Streaming Date in December on Apple TV+

"F1: The Movie," starring Brad Pitt as a has-been Formula One driver, is making its global streaming debut on Apple TV in ...

Apple TV+ Becomes Latest Streaming Giant to Softly Rebrand

Apple TV+ has quietly launched a rebrand. The company announced Monday “Apple TV+ is now simply Apple TV, with a vibrant new identity.” That line, however, was the only reference to the name change ...