The collaboration is still at an early stage, with the toy maker also planning to create digital assistants based on Mattel ...

Toy maker Mattel is combining its film and television units to form Mattel Studios, it said on Monday, as the company seeks to produce entertainment driven by its brands and potentially repeat the ...

Apart from China, Mattel imports products such as Barbie dolls and Hot Wheels toys from Indonesia, Malaysia and Thailand, ...

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

The exec and "Barbie" producer will be president and chief content officer of the unified company The post Mattel Combines Film, TV Units Under Robbie Brenner appeared first on TheWrap.

EXCLUSIVE: Mattel, the global toy and family entertainment company behind Barbie, today announced the formation of Mattel Studios, which will bring the company’s film and television units together ...

Kreiz joined toymaker Mattel as chief executive in April 2018 and was named chair a month later. During his tenure, Kreiz has focused on developing the company’s intellectual properties ...

Jennifer Breslow has been named head of television, with former CAA agent Darian Lanzetta and Tom McNulty acting as senior executives of film.

The cost of toys and games is rising at a record rate as the industry begins to feel the impact of President Donald Trump’s ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Robbie Brenner has been appointed as president and chief content officer of Mattel Studios, reporting directly to chairman and chief executive officer Ynon Kreiz. Upcoming projects from Mattel ...

She will report to the company's chairman and chief executive officer, Ynon Kreiz. “Our vision for Mattel Studios is to collaborate with leading creators to make standout quality content based ...