Mattel Inc., the El Segundo-based toymaker brand, is bringing its iconic portfolio of Barbie, Hot Wheels and Uno to OpenAI.

CEO Ynon Kreiz emphasized that gross margin expansion was supported by cost-saving initiatives and lower inventory management costs.

A new Barbie film is on the way, though it is not a sequel to the live-action adaptation starring Margot Robbie and Ryan Gosling.

This isn’t for want of trying. FIFA put up a $1bn prize for the winners, paid teams significant sums to enter, bent the rules to squeeze in superstar Lionel Messi’s team and ran extensive marketing ...