At its last two WWDC events, Apple launched itself into new territories, jumping into both AR/VR and generative AI. But with both the Vision Pro and Apple Intelligence having faced slow and heavily criticized starts,

Apple Inc.’s upcoming Worldwide Developers Conference will do little to assuage fears that the iPhone maker is a laggard in AI. Instead, the event will focus on design and productivity enhancements for its long-established operating system franchises.