Timbo also introduced a new genre called "A-Pop." By Mackenzie Cummings-Grady Timbaland has launched his own AI entertainment company called Stage Zero and its first signee is the artist TaTa. Co ...

"Unc went out sad," Raj wrote. On June 5, Timbaland announced that his company, Stage Zero, was launching TaTa, in an attempt to usher in a new genre of music known as artificial pop, or A-pop.

One of turn-of-the-millennium pop's big thinkers, Timbaland has co-launched a new AI-focused entertainment company called Stage Zero, which recently announced its first AI-generated "artist," TaTa.

Timbaland describes TaTa as “a living, learning, autonomous music artist built with AI. He stressed that TaTa is more than just an avatar or animated character.

Timbaland in particular has been heralding the invention of a ground-up digital superstar. "I'm not just producing tracks anymore. I'm producing systems, stories, and stars from scratch," he said in a ...