Parachute Home shifts focus from brick-and-mortar by closing 19 stores and emphasizes ecommerce and retail partnerships.

The home linens brand plans to focus on partnerships with major retailers, including Target, though it will maintain seven storefronts.

In closing the bulk of its stores, Parachute joins the ranks of DTC companies struggling to nail the right balance of physical retail and e-commerce, direct-to-consumer and wholesale distribution.

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