While Bed Bath & Beyond and Linens and Things were mass market, not luxury chains, both companies failed pretty miserably.

Parachute launched a new exclusive home essentials line at Target with prices starting at $12. The collection includes popular items like dotted towels, linen sheet sets and bathrobes.

Target’s exclusive Parachute bedding and bath collection includes down alternative comforters, linen sheets, quilts, and towel sets starting at $12. Browse the brand’s new finds for a home refresh ...

High quality bedding and bath linens just got a lot more accessible. Parachute's signature effortlessly chic style is now available in over 200+ pieces at Target ...

Parachute Home shifts focus from brick-and-mortar by closing 19 stores and emphasizes ecommerce and retail partnerships.

Target just launched a collection with Parachute that includes more than 200 items across bedding, bath, and décor. While the prices are more expensive than Target’s in-house home brands, they ...

The home linens brand plans to focus on partnerships with major retailers, including Target, though it will maintain seven storefronts.

Yes, you read that right. Your favorite retailer (ahem, Target) and luxury bedding and bath brand (Parachute) recently teamed up to bring us an affordable collection of "fine linens that take ...

The full Parachute for Target collection consists of over 200 products, ranging from $12 to $199, and is available to shop at Target.com and select Target stores around the country.

Dive Brief: Continuing to expand its merchandise assortment, Target is launching an exclusive collection of products with home brand Parachute, according to a Wednesday blog post from the retailer ...

Parachute for Target Collab: Luxurious Bedding, Linens, and Robes Starting at $12 for Affordable Comfort. Explore Parachute for Target’s collection of plush towels, luxe linens, cozy duvet ...