The last few years have brought real change. Balance sheets today have significantly more nontangible assets—intellectual property and digital capability, for example—than ever before. And a series of ...

In 2021, PwC launched its first study into the role of the chief data officer (CDO)—a position we defined based on seniority, role in the organization, and scope of work, rather than just job title.

This interview is part of the Inside the Mind of the CxO series, which explores a wide range of critical decisions faced by chief executives around the world. In the late 1950s, Larsen & Toubro (L&T) ...

Working closely with the human capital director, he set about developing a “market shaper” culture—an organization perceived as driving the evolution of the sector—to stimulate more innovation and ...

Similarly, a global bank was able to redesign a costly reward package that was failing to retain key talent when it realized that what employees wanted was more than money and shares. They valued ...

For companies willing to reimagine the traditional transactional nature of their B2B relationships, a loyalty program represents an important growth opportunity. But in this regard, B2B customers can ...

A version of this article appeared in the Autumn 2021 issue of strategy+business. The first time I visited Google’s sprawling corporate headquarters was to attend a retreat for its human resources ...

A version of this article appeared in the Summer 2021 issue of strategy+business. Niki Leondakis, a veteran hotel-industry CEO, started managing people in college when she was promoted from waiter to ...

A version of this article appeared in the Summer 2021 issue of strategy+business. In the blink of an eye, COVID-19 disrupted the business environment and illuminated a profound, sometimes overlooked ...

A version of this article appeared in the Winter 2020 issue of strategy+business. As the coronavirus pandemic unfolded, one leading global engineering and technology services company found itself well ...

A version of this article appeared in the Winter 2020 issue of strategy+business. In the 2019 PwC Global Crisis Survey PDF, 69 percent of respondents said they expected a global crisis in the next ...

It was Confucius who said that “life is really simple, but we insist on making it complicated.” I’m going to explain why achieving simplicity matters, and how organizing strategy around the number six ...