The tech giant grew its ad revenue by 22% as it continues to improve its full-funnel offerings, but tariffs and recessionary ...

Inspired by a cultural trend that spans social and traditional media, the edgy campaign began as an idea from The Martin ...

Brands including Calia by Dick’s Sporting Goods, Ulta Beauty and PNC Bank will have appearances on the show on Freeform, ...

Adoption of generative AI ad creative tools continues to grow, with nearly 2 million advertisers using video generation features.

CEO Rob Lynch said the brand should embrace a more aggressive marketing strategy to set it apart from fast food burger chains ...

The return of the chain’s Snack Wrap has spurred competitors including Popeyes and Taco Bell to launch and advertise around ...

The chain is planning “significant” improvements to its rewards program for early 2026 to help grow loyalty, brand love and ...

More than 20 brands are piloting the new Agentic Systems for Commerce amid an increasingly complex commerce ecosystem.

Activating shopper audiences is the goal of a pact wedding Criteo’s commerce media data with WPP Media’s large marketing ...

Agencies broadly sense bigger revenue opportunities in a sports media landscape that is quickly diversifying but also growing ...

All of those teams are now aligned in a single division in response to brands’ demand for broader growth strategies and more ...

The effort spotlights the retailer’s jeans through activations spanning social media, including an artificial ...