Discover how KitKat’s F1 collaboration signals a shift toward experiential marketing in confectionery, opening new opportunities for innovation and youth engagement.

Discover how falling cocoa prices, sustainability shifts, and innovation in cocoa alternatives are reshaping the future of ...

The Fund has selected Save the Children as one of its initial grant recipients and approved a three-year, $3m (€2.5M) grant ...

Big Food brands are rapidly shifting strategies through health‑focused reformulation, accelerated M&A, premiumisation, and ...

M&M’s have come a long way since their launch in New Jersey way back in 1941, when they were packaged in a non-descript brown and cream coloured tube. Yes, they were a near-instant success but who ...