News

MS Dhoni signs on as Jharkhand’s tourism face—for free. The campaign banks on legacy, local pride, and a bit of destination ...
Ezekiel currently has dual role as CMO of WPP and CEO of WPP Open X, the holding company’s bespoke global agency for ...
Articles written by Poonam Prahlad ...
Volunteers wearing helmets attracted attention and struck up conversations everywhere from local trains and flower markets to ...
BornHi’s co-founder takes a sharp look at why traditional ROI fails in India’s multi-touch, mobile-first landscape—and how ROMI rewrites the marketing playbook.
At the heart of the campaign is a soulful, high-energy Marathi rhyme ‘Ye Re Ye Re Pausa’ (Rain, rain, come again), a song ...
Painter currently leads Omnicom's commerce business, and previously led Flywheel and Ascential. Omnicom has expanded Duncan ...
Who can argue against better integrity standards? They will, however, be only worth the paper they are written on if they are ...
Interpublic Group cited three large account losses from 2024 that impacted the business, especially in media and healthcare.
India’s remarketing spends hit $447 million in 2025, with 99.7% driven by homegrown apps—underscoring a pivot to AI-led reactivation.
Articles written by Arjit Sachdeva ...
Campaign’s take: Peps Industries has turned the breakup trope into a mattress manifesto. Its latest campaign, ‘ Some Breakups Are Necessary’, cheekily frames ditching lumpy, unsupportive beds as a ...