In just four weeks on April 23rd, 1,000+ senior app growth leaders will gather at The Brewery for Business of Apps London 2026. One topic absolutely everyone will be buzzing to learn more about is AI ...

Choosing an ad network has a direct impact on a publisher’s revenue. Many website owners compare networks using a single number — CPM. The network that shows a higher CPM often seems like the obvious ...

Eric Futoran is CEO and Co-Founder of Embrace, the solution to help engineers manage the complexity of mobile to build better, bolder experiences. Companies like Take-Two, Miniclip, GOAT, Yahoo!, and ...

Health and fitness apps captured a larger share of the overall market in 2025, with several hardware manufacturers prioritising subscription services over hardware R&D and sales. According to the ...

2025 marked a transition in mobile performance marketing, not because the industry resolved its structural challenges, but because teams adapted to them. After years of platform-driven disruption, ...

AI adoption in SaaS isn’t just hype it’s reshaping how teams build products, prioritise features, and define competitive differentiation. Based on a cross‑industry survey of founders, product leaders, ...

As ad platforms become increasingly automated, many of the levers performance marketers once relied on are disappearing. Targeting options are narrowing, optimization controls are abstracted away, and ...

It was a breakout year for generative AI and the leader of this category, ChatGPT, was the most downloaded app of the year with 770 million installs. The chatbot managed to supplant TikTok and ...

The health & fitness app category spans a wide range of apps, including everything from workout routines, to calorie counters, to menstruation cycles. Some focus on solo-rewarding users for hitting ...

It will come as no surprise to anyone when I say that the app industry is a very dynamic one, with things changing by the week or even day, and 2025 was no different with the developments it brought.

There are some classic pairings where each half makes the other better: peanut butter and jelly, bread and butter, cookies and milk. The same applies to App Store Optimization (ASO) and paid marketing ...

Nearly every SaaS product is either integrating AI or planning to do so. However, the term “AI” has become so broad that it’s often misunderstood, especially by non-technical founders. Words like ...