Netflix’s KPop Demon Hunters is expanding into a full franchise with sequels, a stage musical, live-action remake, and new original music.

BTS’s V has been named the new ambassador for Coca-Cola Korea, launching a fresh campaign focused on Coca-Cola Zero and everyday happiness.

V visited his old SDT unit just 40 days post-discharge to support a junior, while preparing for solo projects and BTS’s full group comeback.

Once among K‑pop’s top-tier brand ambassadors, NewJeans, who briefly rebranded as NJZ, have seen major endorsement deals drop off in recent months. Contracts with big names, Pepero, Coca‑Cola, Nike, ...