At the end of the day, resolve comes from identity clarity, not intensity. In optometry, where decision fatigue, emotional ...

Jolly will report to CEO Patrick Ho and lead global commercial growth, customer engagement, and go-to-market expansion.

Beginning April 2026, all new MYKITA deliveries will include recycled demo lenses without compromising optical clarity.

The following designers have been selected as the Top 10 Contenders for the 2026 Sergio Cereda Eyewear Design Award: The Top ...

Experts will present new consumer and professional data about opticianry’s role in contact lens practice and patient success.

Frameless edges, matte finishes, and ultra-light construction shape a new class of eyewear focused on clarity, restraint, and ...

This year’s Prevent Blindness “It Started With an Eye Exam” campaign shares patient testimonials on how eye exams saved sight ...

The Consumer inSights Q4 2025 report highlights U.S. adults’ behaviors and attitudes toward vision correction, eye care, and ...

The AOA, buoyed by dedicated Third Party Center committee doctor volunteers, celebrates ongoing wins for optometrists.

VSP network doctors are invited to apply for the new initiative, which empowers doctors to make a meaningful local impact and ...

World Optometry Week 2026 runs March 22–28 with the theme “A Shared Vision: Collaboration in Global Eye Care.” ...

In 2025, the AOA revised its Policy Statement on Telemedicine in Optometry to specifically refer to technology such as Eyebot ...