Brands are making fake apologies to promote deals and offers. Here’s why social media experts say it’s a bad idea.

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Uncommon Creative Studio Stockholm orchestrates an eight-minute spot stitched together from radically different styles.

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James Rooke, president of Comcast Advertising, shares how advertisers can harness the full power of multiscreen TV to drive ...

Step-by-step guidance to craft a brand crisis response, including timing, tone, channels, action planning and recovery, with ...

As America’s kids grow more diverse, brands that reflect real families will earn lasting loyalty.

Mullen, Lowe and Lintas shared a legacy going back more than 125 years. Ad Age put together a historic timeline.

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McDonald’s hypes its limited-time Grinch Meal.

A practical guide for marketers to prepare for, respond to and recover from political and cultural brand backlash, with expert advice, tools and action steps.

Tourism Australia CMO Susan Coghill joins the Marketer's Brief podcast to discuss fierce tourism competition, AI in travel planning and what she learned years ago working at TBWA on Apple.