LAWRENCE, Kan. (WIBW) - Every year, the Rock Chalk Roundball Classic raises money to benefit select local children battling ...

At the NBCU Upfront presentation, John Tesh performed "Roundball Rock," the iconic jingle he composed for NBC's NBA coverage back in 1990, before a video announcement named Jordan, 62, to their ...

NBC Sports made old-school basketball fans’ hearts flutter to the beat of John Tesh’s “Roundball Rock” with Monday’s surprise announcement that Michael Jordan will join its broadcast ...

Bringing on Jordan is also one component of a clear nostalgia play by NBC, which has also acquired the rights to its old "Roundball Rock" anthem and even revealed it will use AI to recreate the ...

The network is also bringing back John Tesh’s “Roundball Rock,” which they have promoted ad nauseam. They’re also bringing back Jordan. Not as a player, of course — he is 62 years old.

The "Roundball Rock" theme song of the 90s show will be returning. Other commentators will include NBA veterans Jamal Crawford, Carmelo Anthony and Reggie Miller.

From Netflix and YouTube to NBC and Disney, the NBA and NFL and dominated the pitches to advertisers, with entertainment companies hoping to lock in upfront dollars. By Alex Weprin Senior Editor ...

Additionally, NBC Sports is also bringing back Roundball Rock, in homage to its original era of NBA coverage from 1990-2002. The network will make use of an AI-generated voice of the late Jim ...

1. There is a fine line between something being a tongue-in-cheek joke and a problem. I’m not quite sure on which side of the line the NBA is on right now regarding the draft lottery based on ...

The "Roundball Rock" theme song that accompanied his heyday is also coming back as the network goes all-in on '90s nostalgia. 🔒 32 years in prison: Chiefs superfan Xaviar Babudar (aka.