News

Why Nike stock is soaring despite a looming billion-dollar tariff hit and its CEO saying sales are ‘not up to the Nike standard’
Nike stocks soared Friday, despite a 12% revenue slump in the fourth quarter. CEO Elliott Hill told analysts Thursday he ...
Will Q4 Results Move Nike's Stock Up?
Historically, NKE stock has decreased 65% of the time after earnings announcements, with a median one-day drop of 6.8% and a ...
Nike revenue is way down. Here’s why
Nike’s revenue is down due to a combination of factors including reduced consumer spending, particularly in key markets like ...
Nike plans to reduce reliance on China production for US market to soften tariff blow
Nike said it would cut its reliance on production in China for the U.S. market to mitigate the impact from U.S. tariffs on ...
Nike Q4 Earnings: Revenue Beat, EPS Beat, Headwinds Expected To Moderate Moving Forward, Company Playing 'Sport Offense'
Q4 Earnings: Nike reported fourth-quarter revenue of $11.1 billion, beating analyst estimates of $10.72 billion. The company ...
Nike’s stock is headed for a ‘swoosh’-shaped recovery after years of pain, analyst says
Nike has endured a tough few years marked by weaker demand and its own struggles to adapt to shifting trends. While the ...
Nike announces 'surgical price increase' to mitigate $1 billion hit from Trump tariffs
Nike is taking action to combat a $1 billion cost increase from tariffs, including “a surgical price increase” in the U.S.
Nike Sees Sales Decline Decelerating in First-Quarter as Turnaround Strategy Plays Out
The sneaker and athletic apparel company expects the decline in its sales and margins to slow in the current quarter as it continues to clear aged inventory and crank up marketing.