NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

Along with the money spent on players, Texas Tech this spring unveiled a $240 million complex at Jones AT&T Stadium.

Texas Tech is investing a lot of money into its athletes, and has brought in a lot of football players from the transfer ...

Five-star OT Felix Ojo is now the highest-rated Texas Tech football recruit in decades after committing to the Red Raiders on ...

Behren Morton has been at Texas Tech since 2021, practically a lifetime for quarterbacks these days. A lot has happened in Lubbock since he arrived as a ...

That was the collective reaction Wednesday when NiJaree Canady, the best pitcher in college softball, announced her commitment to the Red Raiders.

Texas Tech superstar pitcher NiJaree Canady was the first $1 million softball player. She's also the second. Canady has signed another seven-figure NIL contract with the Matador Club, the Red ...

Texas Tech starting pitcher/relief pitcher NiJaree Canady (24) celebrates with teammates in the fourth inning during game 3 between Texas Tech and Ole Miss at the Women’s College World ...