Karoline Leavitt embraced her inner "Barbie" wearing a pink tweed dress, an iconic color used by the Mattel doll, to address ...

Is Mattel is about to unleash an ChatGPT nightmare on children? Mattel’s AI toy gamble sparks fury: ‘Risking real harm to ...

As soon as she spotted it, Grace Caroline told Newsweek that she "immediately recognized the significance of this Barbie" and ...

This summer, two dreamy dolls will join the American Girl Collector Series, each recreating Barbie’s Peaches ‘n Cream look ...

After Mattel announced a collaboration with OpenAI, some experts are sounding the alarm on the dangers that interactive AI ...

Parrot Analytics data unpacks the data behind which adaptations are driving revenue for streamers — and who's beating the ...

Hello from the very hot French Riviera, where I’m wrapping up my time atCannes Lions!On Thursday morning, I moderated a panel ...

Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving ...

Matel and OpenAI announced a new partnership last week, hoping to incorporate generate artificial intelligence into the marketing process. According to the companies’ press release, the technology ...

Amazon CEO Andy Jassy expects the company’s corporate headcount to shrink in the coming years as generative AI tools take ...

The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...