Renault Chief Executive Luca de Meo plans to step down in mid-July and pursue new challenges outside the automotive industry, with French newspaper Le Figaro reporting he is set to become the new boss of Gucci-owner Kering.

The big jump in Kering shares suggests investors are at least hopeful about Kering’s future, and Bernstein analysts noted that brand management and marketing are de Meo’s forte, as reported by CNBC. Kering shares have fallen more than 72% in the past four years as the company has struggled to convince customers—and investors—of its appeal.

The automotive group Renault announced on Sunday evening that its CEO Luca de Meo is stepping down after five years in office. The reason for this is