Taking advantage of DeChambeau’s local connections — a Grapevine resident and a former NCAA Division I national champion at SMU — the 31-year-old became the face of marketing for LIV’s first full-tournament stop in Dallas. And judging by the gallery gathered on the first tee, DeChambeau succeeded.

This is partly the case for LIV given their shotgun start. Action began at Maridoe Golf Club at 11:05am local time and you could step foot anywhere you wanted to visit any hole and be a part of the experience.

The first round is scheduled to start at 2 p.m. ET and will be broadcast on FOX. Fans looking to watch LIV golf for free can do so using DIRECTV, which offers a free trial, or FuboTV, which also offers a free trial and up to $25 off your first month. Sling TV does not have a free trial but does offer other promotional offers to watch the round.