The social media is a strong advertising medium. They enable brands to reach their prospective customers in a dynamic manner.

The actual launch is the 'easy' bit for brands. Getting to that point, while sustaining excitement is the bigger challenge.

Buyers are moving away from 'doer-uppers' and experts are divided on how much value people can hope to add.

A week of extremes plays out across the headlines. Thirty-eight people are killed when hurricane-force winds tear through ...

Apple held its first quarter 2026 financial results on Thursday, and the company posted revenue of $143.8 billion, a 16 ...

Apple has yet to announce a foldable iPhone, but after years of speculation, the outlines of what’s often referred to as the ...

New phone designs, coupled with robust holiday spending, continued to lift iPhone sales in the quarter and drove the company ...

Disappointing news for iPhone and iPad owners last week, when it emerged that from the start of March, Apple will run more ads in App Store search queries. You may feel that searching for “into the ...

According to sources familiar with Apple's plans, the company might only launch three premium iPhone models this year, ...

Apple bet big on a dramatic redesign of its iPhone last year, the biggest shakeup to its flagship smartphone in nearly a decade. But the slimmer iPhone Air hasn’t seemed to resonate with buyers.

Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were ...

Vintage TV news footage offers a nostalgic look back at the original iPhone launch 18 years ago.