The company stated that this partnership marks an exciting new chapter as the agency would combine EA's interactive ...

Advertiser WPP is short on good news for investors. In a best-case scenario, CEO Mark Read reckons the $9 billion UK firm can ...

Reports Mindshare's Maria Grivas reportedly assembling floor-to-ceiling gaming setup in office boardroom are unconfirmed.

Electronic Arts, the digital entertainment giant whose video game franchises include Madden NFL,The Sims, Need for Speed and Battlefield, has appointed WPP’s GroupM as its globa ...

The Trade Desk (NASDAQ: TTD) announced its fourth-quarter results, and by some measures, it was another strong report, with ...

The Creative and Media Agency Guide. This edition explores some of the industry’s most pressing topics, with a special focus ...

Audrey Kuah (pictured) has stepped down from her role as co-CEO of VML APAC. In a statement to MARKETING-INTERACTIVE, VML ...

A new Guinness World Record has been set for the most videos of people dancing to the same song uploaded to Instagram in one ...

Mother is on a hot streak. In the last week it has announced wins for first Nationwide, then Alpen, and now a potentially ...

WPP shares dipped to a four-year low on after posting its 2024 earnings results. Plus: How brands are courting virality.

Organic revenue declines were steeper than expected in 2024 amid weakness in markets like China and the loss of some major ...

Rumble filed a lawsuit last year that alleged advertisers illegally conspired to boycott its platform.