LONDON—It started out as a routine bit of fun at a Coldplay concert: Lead singer Chris Martin asked the cameras to scan the crowd for his “Jumbotron Song,” when he sings a few lines about the people the camera lands on.

REO Speedwagon's Bruce Hall adapted the lyrics from the band's 1980 hit 'Take It on the Run' to fit one of the week's buzziest viral stories.

Tongues are wagging around the world after a Coldplay Kiss Cam caught an unexpected moment between two concertgoers. During the gig at Gillette Stadium in Foxboro, Massachusetts, on Wednesday, July 16, the Kiss Cam showed Astronomer executives Kristin Cabot and Andy Byron embracing — then quickly trying to dodge the cameras when they realized they

Well, something of the sort occurred at the Coldplay concert at Gillette Stadium Wednesday night and “awkward” doesn’t begin to describe the moment.

Coldplay's Kiss Cam may have exposed an affair between Astronomer CEO Andy Byron and Kristin Cabot, sparking online chatter and celebrity reactions

Trump-Hillary meme spins from Coldplay concert kiss cam moment. No affair—just internet satire doing what it does best.

Cabot was just appointed to her position in November, and her and CEO Andy Byron, both married, were quick to gush over one another.

Coldplay's Chris Martin reacts to the viral kiss cam moment with CEO Andy Byron and Kristin Cabot at the band's Gillette Stadium concert

Crisis management expert Molly McPherson analyzes Astronomer's PR response after CEO Andy Byron and HR head were called out by Chris Martin during Coldplay concert.