With its cowboy-chunky jawline and boxy, muscular body, it looks big, modern, tough, and desirable. And Detroit is suddenly worried.
The Hyundai Boulder Concept previews a rugged ladder-frame SUV aimed at hardcore off-road rivals like the Jeep Rubicon.
HotCars on MSN
Hyundai's new off-road pickup could look like this
Hyundai’s Boulder Concept SUV previews the brand’s first body on frame SUV, and our render imagines what a matching pickup ...
Captain Electro on MSN
Hyundai Boulder is the electric cowboy Detroit never saw coming
Hyundai dropped the Boulder Concept, a chunky, 37-inch-tired electric beast that’s scaring the plaid off Detroit’s executives ...
Bestop is a company that makes soft tops for Jeeps—but it also occupies a unique niche within the car industry.
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