Explore essential strategies for crafting a standout brand name, including construction methods, naming approaches, and key ...

Check out Sue Mizera's blog on branding in B2B from what values to consider to planning and some top tips for CMO's struggling with brand.

It’s a new lease on life for one California family. The family of an autistic boy who was slapped by an angry Mercedes driver ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

It's well-known that Costco outsources the production of its Kirkland wines and spirits, and the producers' names are often ...

The FDA and Costco recalled nearly 80,000 pounds of Kirkland Signature Sweet Cream Butter, salted and unsalted. Here's the ...

As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning into its American heritage ...

Mission statements and vision statements are both crucial for building a brand. “While a mission statement focuses on the purpose of the brand, the vision statement looks to the fulfillment of ...

Walmart sells the Hyper Tough brand. Many believe Wilde to have manufactured them. Wilde also used to manufacture Craftsman ...

After the somewhat ungracious downfall of Henrik Fisker’s latest automotive project, which ended with a widely reported bankruptcy case and thousands of Ocean EV owners desperately searching for ...